Bala has revolutionized the fitness industry with their signature whimsy, wonder, and design. Our brief for this project was to evolve the brand’s identity by recommitting to Bala’s purpose: helping people rediscover the joy of movement.
Branding
Art Direction
Web Design
Packaging
I worked with a talented team of designers and strategists at RoAndCo Studio to refresh Bala’s brand identity. I focused on crafting the overall look and feel in terms of art direction, typography, whimsical touches in web design, and product packaging.
Bala has revolutionized the fitness industry with their signature whimsy, wonder, and design. Our brief for this project was to evolve the brand’s identity by recommitting to Bala’s purpose: helping people rediscover the joy of movement.
Bala has revolutionized the fitness industry with their signature whimsy, wonder, and design. Our brief for this project was to evolve the brand’s identity by recommitting to Bala’s purpose: helping people rediscover the joy of movement.