Figlia is a non-alcoholic aperitif born out of a desire to have more honest and inclusive conversations around alcohol consumption. Figlia, pronounced fee-le-ya, is the Italian word for daughter. Founder Lily Geiger, inspired by the loss of her father to alcoholism, sought to offer a sophisticated alternative for enjoying a night out — without the negative effects.
Brand
Art Direction
Web
Social
Copywriting
Packaging
I completed the brand identity, art direction, bottle design, packaging, and web design at RoAndCo Studio. For this project, I also contributed on the copywriting side, including the tagline: “For moments you want to remember.” The brand identity was crafted to position Figlia as a natural addition to any bar cart — as sexy as the latest mezcal but with a cool, clear-headed confidence.
Figlia is a non-alcoholic aperitif born out of a desire to have more honest and inclusive conversations around alcohol consumption. Figlia, pronounced fee-le-ya, is the Italian word for daughter. Founder Lily Geiger, inspired by the loss of her father to alcoholism, sought to offer a sophisticated alternative for enjoying a night out — without the negative effects.
Figlia is a non-alcoholic aperitif born out of a desire to have more honest and inclusive conversations around alcohol consumption. Figlia, pronounced fee-le-ya, is the Italian word for daughter. Founder Lily Geiger, inspired by the loss of her father to alcoholism, sought to offer a sophisticated alternative for enjoying a night out — without the negative effects.